02 / THE PALETTE

Purple at heart.
Colour in our nature.

Use light grey and near-black as the everyday foundation. Lilac brings a softer change of pace; signature violet and small lime accents create standout moments.

CRAVEFX / COLOURSExplore colours
A LITTLE COLOUR PLAY

Same ingredients. A different mood.

Try a combination. See what changes.

CRAVEFX / COLOUR STUDY

Same spirit.
Different mood.

Igna, the orange character, in an interactive colour compositionA little curiosity goes a long way.

Studio dark · Background #0F0B0F · Text #F6F3F0 · Accent #B9A1FF

STUDIO DARK

Ideas in
motion.

Studio dark

Hero areas, work showcases and dark sections.

Background
#0F0B0F
Text
#F6F3F0
Accent
#B9A1FF
EDITORIAL LIGHT

Space to
think.

Editorial light

Reading, navigation and content-heavy pages.

Background
#E5E4E6
Text
#434343
Accent
#9B79FF
SOFT LILAC

A little
curiosity.

Soft lilac

Chapter breaks and short editorial statements.

Background
#B9A1FF
Text
#2A2A2A
Accent
#F6F3F0
SIGNATURE VIOLET

Make it
happen.

Signature violet

Occasional brand highlights and calls to action.

Background
#6214FF
Text
#FFFFFF
Accent
#D4C4FF

The core violet palette

The original RGB swatches remain available below.

Primary RGB colours from the supplied palette. Select a swatch to copy its HEX value.

MORE ROOM TO PLAY

Secondary colours

Use these colours for characters, illustrations and expressive accents. Choose a focused combination and let the core violet identity lead.

Pink & magenta

Indigo & blue

Sky blue

Green

Lime

Red & orange

All 32 secondary RGB swatches from the supplied palette. Select a swatch to copy its HEX value. Hue groups and some shade names are descriptive, matching CraveKit.

COLOUR IN CONTEXT / COMPOSITION STUDY

Stay curious.
Make a little
noise.

Lime Murphy character against a near-black composition
ONE ANCHOR. A LITTLE SURPRISE.

Let the accent count.

Keep the composition grounded in near-black and warm white. A small burst of lime brings the energy.

Here, a lime character gives a neutral field an energetic focal point. New illustrative application.