05 / TYPE IN APPLICATION

Make every
word work.

Bring headers, subheaders and body copy together with a clear hierarchy. Use the square motifs from our decks to add a little character around the message.

CRAVEFX / LAYOUTExplore layout

A headline leads.
The details follow.

These examples show how type and spacing work across a section opener and a page with more to say. Headers are previewed in Unbounded, our alternative header typeface.

01 / SECTION OPENERA short introduction, with room to breathe.
IDEAS IN MOTION

Small sparks.
Big possibilities.

A little curiosity is the start of something worth making.

Header

Make the main idea the largest element. Keep it to a few words and use deliberate line breaks.

Subheader

Add one clear sentence beneath the header. Use a quieter weight and a noticeably smaller size.

Space

Align the text to one edge. Give the header and supporting line enough separation to read as two levels.

02 / HEADER + BODY COPYMore information, with the same hierarchy.
HOW WE MAKE IT

From the first
spark to the
final frame.

A clear idea. A shared direction.

Every project starts with a conversation. We get to know the story, the audience and what the work needs to do.

Then we explore, sketch and shape the idea together. Each step brings a little more clarity, until the details become a world of their own.

CRAVEFX / PROCESS

Header

Let the header introduce the subject. Keep its alignment consistent with the rest of the page.

Body copy

Use a readable supporting typeface, short paragraphs and comfortable line spacing. Keep each line around 45–65 characters where space allows.

Small details

Use labels and captions sparingly. They should help people navigate without competing with the main message.

SQUARE MOTIFS / FROM THE DECKS

A small square.
Plenty of possibilities.

The deck templates use simple square accents and stepped edges. Keep their geometry crisp, repeat a consistent unit, and let the text remain the focal point.

A LITTLE CURIOSITY

Hello,
possibility.

Corner accent

Anchor a title or cover with a small cluster at the edge. Keep it outside the text area.

THE NEXT CHAPTER

01
The idea.

Section marker

Use one square beside a label or number to create a simple, repeatable navigation cue.

ROOM TO EXPLORE

Make
what’s next.

Stepped edge

Build a short staircase from equal squares. It can finish a composition or frame an empty corner.

Keep the system simple. Use square corners, equal units within each cluster and a small selection of palette colours. Scale the whole motif together.

Give the words priority. Keep motifs away from body copy and the logo’s clear space. One well-placed accent is usually enough.

New sample applications based on the square accents in the supplied deck templates. Guidance and example copy are for review.