Horizontal
Clear space: the width of the “c”.
- Digital minimum
- 100 px
- Print minimum
- 20 mm
01 / OUR SIGNATUREOne identity.
One identity.
Three ways to sign.
Our logo brings the Crave glyph and CraveFX wordmark together. Use the supplied artwork and preserve the relationship between its parts.
CRAVEFX / LOGOExplore logo
Horizontal first
Use the horizontal lockup whenever possible. Keep the glyph and wordmark together in their original proportions.
Stacked for compact formats
Use the vertical lockup for square or circular spaces, such as profile pictures and stamps. Give it enough size to remain legible.
A glyph for limited space
Use the standalone glyph when the complete lockup would become too small. Always use the original files.
THE TWO PARTS
Built to stay together.
CLEAR SPACE & MINIMUM SIZE
A little breathing room.
Keep text, imagery and other elements outside the logo’s clear space.
Vertical
Clear space: the width of the “C”.
- Digital minimum
- 70 px
- Print minimum
- 10 mm
Glyph
Clear-space measurement: under review.
- Digital minimum
- 30 px
- Print minimum
- To confirm
COLOUR VARIANTS
Keep the signature clear.
The primary variants pair a violet glyph with a black or white wordmark. The monochrome versions work across light and dark compositions.
Use a black mark on light grey or lilac, and a white mark on near-black or signature violet. Keep enough contrast with the background.
LOGO MISUSEKeep the mark intact.
These are examples of what to avoid. Express the brand through the surrounding composition while preserving the original logo.
