04 / HOW WE SOUND · PROPOSED

Creative people.
Human words.

A proposed voice for review: curious, confident and warm. Share the excitement of making something, and make the idea easy to understand.

CRAVEFX / TONE OF VOICEExplore tone of voice
01 / CURIOUS

Open a possibility.

Invite people into the thinking behind the work.

A WEBSITE HEADLINE
What if
we made it
move?
A question that starts a conversation.
02 / CONFIDENT

Let the craft speak.

Be specific about what goes into the work.

A SOCIAL CAPTION
From the first sketch to the final frame. A little look at how it came together.
03 / WARM

Keep it human.

Make collaboration feel easy, direct and welcoming.

A PROJECT REPLY
Love where this is going. Let’s try a bolder colour and see what happens.
Clear next step. Room to explore.

Illustrative copy written for this draft; these are not past campaign quotations.